OUR VISION

On a mission
to redefine the meaning of Fashion

When talking about renting, we hardly ever talk about Fashion and clothes. Yet, Swiss people buy around 60 new items per year, while 40% of their wardrobe is worn only 0 to 4 times. Taking a step back, one can ask why not rent these wear-it-once kind of clothes?
Renting is an activity renowned for its ecological dimension – consisting of maximizing the number of times garments are worn by renting one item to various consumers. It also grants access to the wardrobe of your dreams for a reasonable price. It is an opportunity to reinvent oneself endlessly by trying out new styles and outfits, each more sumptuous than the other.

Most importantly, we see clothing rental as an opportunity to disrupt old consumption habits. It is not just another invitation to quench our infinite thirst for newness and maintain the current spirit of over-consumption. We intentionally chose partywear because these clothes are subject to under-use (especially with the rising importance of social media), legitimizing the logic of renting instead of buying them.
By renting one’s outfit for the night, consumers take responsibility by asking themselves: do I really need to own this item? – a reflection process to stick with during their future purchases.

In light of the environmental and social havoc wreaked by the fashion industry, sustainability a mission we must all embark on. So why not start now, and do it with style!
Let it be known that at GGB, we never miss a chance to bring a touch of glam and sparkle to your evenings. Our aim is to reconcile eco-responsibility with current fashion, encouraging a consumption system where fashion and luxury aren't just about snagging the latest trendy pieces from popular brands.